When creating your business, what was the first thing you did? Look at business models like yours? Create a logo or find a fantastic location for your store front? Maybe you hit the ground running and never looked back. Whatever your approach was, I am sure at one point or another you thought about what your “end game” for your business would be. Your “end game” should be your long-term goal or plan for your business What is your plan for the future? Your “end game” should be a major part of your business and here is why. Having a long-term goal allows you to drive your business in the direction you want, and in a profitable one at that. With this goal in mind, you and your employees can start moving your business forward in its path of growth. Without a long-term goal, a business can lack the motivation to move forward. An “end game” goal will help guide your business down the path you want it to go. Read our blog, “Becoming an Entrepreneur” about having a map to fallow for your business, to get inspiration on what exactly it means to have a map. Think of your “end game” as merely the X at the end of your map. As this blog is still in its initial stages, I think regularly about what I want it’s “end game” to be. Why even start a blog in the first place? Several reasons motivated me to start this blog including the startup cost and commitment level it takes to run one. I needed something with really low costs and that didn’t take an extra five hours a day to do. This allows me flexibility and a place to start. More on this in a future blog.
So, you haven’t thought much about your “end game” and you’re wondering where you should start. First think about why you started your business. This can many times be what your “end game” should be or at least very similar. Keep in mind the words “end game” do not really mean the end, it is just were you want your business to be in the future. As your business works towards it’s “end game”, you should set short term goals. This will help move the business forward towards your overall goal. It is easy to lose sight of your “end game” and this is why you should make short term goals. They will help with a since of accomplishment as you and your team make it past each goal.
Sometimes businesses do not start out with an “end game” in mind. Some of the biggest startups in the world didn’t really know where their business where going to go. They simply were in the game because they were passionate about it. So, you’re probably wondering how huge businesses like Facebook could possibly not start out with an “end game”. This is because as their businesses grew, they were able to start defining what their “end game” should be. Mark Zuckerberg created Facebook because he was passionate about it and wanted to create it for himself, not because he was planning on making one of the biggest and influential startups in history. There is one thing that most big businesses have in common and that is they are constantly making changes to their “end game” goal. As their business’s mature, they may make changes that better fit their business just like Mark Zuckerberg did with Facebook. At first Facebook was just for him and his friends. Then it grew into a for colleges only website and the rest is history. Mark and his team are always working towards their next goal and are a testament to why it is important to have an “end game”.