One of the most important aspects of your business that you will need to learn as an entrepreneur is marketing. How much and what kind of marketing all depends on what niche you are trying to go after. With that said there are a couple of types of marketing that work across the board for everyone, no matter what kind of business you have.
Facebook has become one of the main sources of marketing for any business big or small. Like it or not, when your employees have down time, the majority of them are on Facebook. The larger your following on Facebook, the more clients you are most likely to reach. With most of America infatuated with Facebook, no wonder why it has become one of the top if not the top platform for marketing. Sure, there is advertising on Facebook but, the awesome thing about a Facebook page is that it is free. This means you have a chance to grow most of your networking base organically and not through paid advertising.
Now, I am not an expert on social media or know much about the other branches of social media such as, Twitter, snapchat, or Instagram and I won’t pretend to be one. The fact is that they all work the same. The more you grow your following, the more people you have potential to reach. This affect works exponentially as each new follower has 100 or more followers of their own.
This is a terrific way to stay in touch with your customers and to continue to make sales on the back end of your initial sale. This type of marketing also allows you to have the sole attention of the costumer. When flipping through Facebook, it can be easy to simply scroll past adds or posts as something else has caught your attention. An email however, has a greater potential to grab and hold on to the customers attention. Emails are also a fantastic way to have a personalized message to your customer, making your chances of them opening the email, higher. When you do have a conversion from an email or possibly your website, you now have the chance to follow up with them in the future with more promotions and keep in contact with them. This way they don’t forget about you. Out of all the email marketing platforms out there, I have found Awerber to the best platform and the easiest to use. They give you the first month free and an easy to use drag and drop platform to create your campaigns. You can find out more about Aweber here.
These two key marketing strategies have the potential to move your business into a totally new league. Some companies thrive off of email and social media marketing, giving them the edge in their niche. Don’t forget to follow us on Facebook here to get exclusive updates and stories on our expedition as an entrepreneur.