How many people do you see in a day? Twenty, thirty, or maybe hundreds. Let’s say you at least come in close contact with fifty people each day. That means you would be able to at least acknowledge them and ask them how they are doing. Most people you see are simply passing by too fast or focused on something else for you to exchange words. Now out of those fifty people, there are four people that would be interested in doing business with you but, they simply don’t know who you are or what you stand for. This is why making an effort to talk to as many people as you can, is important. It shows that you give a shit about who they are and what they are about. This would speak volumes to anyone. Now say you have a new book out. Stopping and talking to as many people as possible will show what you are about and therefore make people want to buy your book. You also never know who that person will be in ten, twenty, or forty years. Your one minute conversation may convert to thousands or maybe hundreds of thousands down the road. The point is, stopping and caring about everyone you possibly can, has potential to be huge.
Not only can it amount to conversions down the road but, it is also about building your image. What are you known for? Being the richest dick on the block. Or the person who will always gladly say hi in passing no matter who you are or what your position is. There are so many entrepreneurs who ask how to get started networking. This is an enormous chunk of what networking is. Meeting new people and getting to know who they are.
Caring about people can have one of the biggest impacts on your brand. Get out there and meet as many people as you can.
“The Best Marketing Strategy ever: Care” – Gary Vaynerchuck