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Story Telling: The Art of Capturing Attention

Working on a newly created blog, I am constantly thinking how to drive more people to read the articles and become engaged. This always gets me thinking of how I should tweak things here and there like any blogger does trying to bring traffic to their site. Throughout the process I have found that one thing is for sure, we …

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Creating a Media Company around your Brand.

Imagine an entire media company focused on nothing more than tutting their horn for your business, hitting every media outlet they could for the sake of you. The amount of new possible customers you would reach is huge. That is what Gary Vaynerchuk drives home in his article, The Hack: Having a Media Company Mentality. His idea of creating stories out …

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Marketing 101: Best way to Captivate Customers for your Business

What is the number one most important thing you can get from someone as an entrepreneur? Their money, their advice, or maybe their approval? When was the last time you actually watched every commercial on your favorite TV show? Since we have been able to skip through commercials, people’s attention to the products being shown, have dwindled. Before TV became …