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Tools of the Trade

It is absolutely crazy to live in an age where anyone has the opportunity to start a business that they can run completely from the comfort of their home. Think about it. Even twenty years ago it wasn’t really possible and most people where definitely not considering it. Technology has now made it possible for anyone to sit on their …

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Story Telling: The Art of Capturing Attention

Working on a newly created blog, I am constantly thinking how to drive more people to read the articles and become engaged. This always gets me thinking of how I should tweak things here and there like any blogger does trying to bring traffic to their site. Throughout the process I have found that one thing is for sure, we …

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Creating a Media Company around your Brand.

Imagine an entire media company focused on nothing more than tutting their horn for your business, hitting every media outlet they could for the sake of you. The amount of new possible customers you would reach is huge. That is what Gary Vaynerchuk drives home in his article, The Hack: Having a Media Company Mentality. His idea of creating stories out …