Following the Masses

You’ve heard the expression, “following the masses” but, what exactly do people mean when they say it? It can be used to explain someone who is just following the crowed to fit in. Someone who is not wanting to stand out and be themselves. Why is standing out and being yourself good at times? For …

Finding your Niche

I see business all the time that would flourish if they would target a more focused niche. I remember when I took economics class we learned all about how to diversify our portfolio when investing in the stock market. This meant making sure we invested our money into as many different industries or niches as we …